Bold design.
Smart strategy.
More attention.
Branding & Design Studio in Newcastle upon Tyne helping ambitious businesses stand out.
Services

Logo Design
Crafting unique marks that capture your brand’s essence and stand out to your audience.

Brand Identity
Comprehensive visual systems that give your business a consistent, professional presence.

Website Design
Custom websites that are beautiful, functional, and optimised to attract and engage visitors.

Apparel Graphics
Bold, creative designs for clothing and merchandise that connect with your audience.
Clear and confident design that connects with your audience and delivers results.
Hi, I’m Connor
I run Heart & Dart, helping lifestyle brands grow through clear, creative design. With experience working in-house for international teams and within agencies, I now focus on partnering directly with brands that genuinely love what they do.
I’m passionate about creating design solutions that solve problems first and look great second. Outside of design you’ll usually find me cooking, running (trying my darn best to hit that 10k mark), or exploring typography with pens and brushes. If your brand needs fresh energy or you’re starting out on your business journey, let’s have a virtual cuppa and talk through your ideas.
Some of the amazing clients I’ve worked with…
Brand packages to suit wherever you are on your business journey
Starter Brand Kit
From £1,200+
Perfect for new businesses who need a solid, stylish foundation.
- Primary logo design
- Logo variations
- Colour palette & type pairing
- 1-page brand style guide
- 1 concept round + 1 revision
Builder Identity
From £2,500+
Ideal for small businesses ready to level up and build recognition.
- Full logo suite
- Colour, type & imagery direction
- Brand elements
- Brand guidelines (PDF)
- Iconography
Signature Identity System
From £4,500+
For brands needing strategic depth, story and assets that scale.
- All Builder features
- Strategy workshop
- Tagline & messaging framework
- Branded asset suite
- Launch graphics & guidance
- Post-launch check-in